LHGFX Media

Marketing Strategy

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A client based collaboration in which we conduct stake-holder interviews and measure the results against consumer research (qualitative and quantitative) to develop a custom strategy for each initiative.

LHGFX Marketing is headed up by Amy Martinson, who has 22 years of experience in marketing, operations and production in the entertainment industry, and will position our clients for greater success, growth and return on investment, by applying unparalleled marketing strategies and processes to their products and services.

For nearly a decade Ms. Martinson was the Marketing and Operations Manager for Paramount Pictures in Hollywood, managing production and services for movies, TV shows, commercials, music videos, award shows and entertainment special events, including Transformers, Iron Man, Star Trek, Mission Impossible: Rogue Nation, Katy Perry The Movie: Part of Me, Justin Bieber: Never Say Never, Glee, NCIS: Los Angeles, music videos for The Black Eyed Peas, Lady Gaga, and Jay Sean, the MTV Video Music Awards, World Stunt Awards, and premiers of all Paramount feature films and other studios including HBO, Nickelodeon and Hollywood trade events such as Cine Gear Expo.

Ms. Martinson orchestrated the re-branding of Paramount Pictures to elevate its presence as a major film studio and its newly expanded post production facilities, including Technicolor, by adding new editorial and public relations articles of success year after year through her creative business strategies and partnerships.

As a production manager at Ascendent Pictures & Capital Films, Ms. Martinson was responsible for feature film production from the inception/development stage through post production including structuring the financing and distribution, public relations, talent contract negotiations, production schedules, and budget management. She interfaced daily with agents, managers, casting directors, angel investors, business affairs, unions, and vendors. She was primarily responsible for ensuring that all projects came in under budget and she handled various projects with $40M+ budgets. She worked with Stan Lee (the co-creator of many of Marvel's comic book superheroes) in the development of feature films.

During her time working for Crystal Sky Productions Ms. Martinson managed and scheduled all elements for the company’s feature film division for distribution in global film markets including the American Film Market, Cannes and Berlinale. She provided strategic media planning to domestic and international distribution companies and worked directly with Jon Voight and his management team by providing talent negotiations and script coverage on movies for the production team and John Voight personally. She created marketing materials and deliverables for worldwide movie launches, promotions and sales. Ms. Martinson also oversaw the administration of Giffoni Hollywood, a renowned international film festival.

Ms. Martinson, head of LHGFX Marketing, recently implemented sales and marketing strategies for O’Gara Coach, an award winning and prestigious luxury lifestyle company located throughout California and renowned worldwide. Ms. Martinson developed and executed strategic marketing campaigns in regional markets for several luxury car brands including Lamborghini, Maserati, Bentley, Rolls-Royce, and Bugatti.

Ms. Martinson has implemented successful strategies, which partnered special events and sponsor partnerships such as Schubach Private Aviation, The Thermal Club and world-renowned Super Trofeo Lamborghini Squadra Corse. Ms. Martinson was also honored by the CEO of the Navy Seal Foundation for her work in raising money in the exclusive Goldrush Rally across the United States.

press and media releases

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LHGFX Media has been published in every major entertainment, fashion, fitness and glamour publication in the world with covers, features and adverts both domestically and internationally in magazines, including Muscle&Fitness, GQ, Vogue, Vanity Fair, Entertainment Weekly, Rolling Stone, The Hollywood Reporter, Vibe, Most, M Magazine, People, Mixmag, Maxim Magazine, Playboy, Fitness Gurls, Muscle Mag, US Weekly, Sports Illustrated, Esquire, FHM, Billboard, Status and many more.

Digital Marketing Solutions

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LHGFX Media partnered with Speakr the #1 Influencer Enterprise Solution for Fortune 500 Brands Since 2010. Together we power campaigns for the world's largest brands.

With over six years of experience, Speakr provide awarding-winning campaign management services to complement their platform's utility with highly attentive account management to ensure every campaign goal is met.

With predictive performance Speakr can forecast reach, engagement, pricing and participation across all major social channels, with an 85% level of accuracy for fail safe campaign planning.

Advanced discovery technology aggregates over 6,000 data points per influencer - including demographic, contextual, and psychographic data - allowing you to identify and recruit our model influencers based on a combination of qualitative and quantitative characteristics.